Hannie Bee

Here, I demonstrated some of the tools through the TEL Champion scheme to develop a brand, and entrepreneurial business idea, in the form of a shop page selling natural organic honey. Initially, I did some market research into honey itself, comparing what is commonly seen in accessible shops like larger supermarkets and how they are different compared to locally made, organic and so on. One big comparison I found is supermarket honey is not often pure honey. As in it is often mixed with other syrups which are not honey, mostly to achieve a runnier consistency. A lot of honey is also pasturised, heated to extend shelf life and aid in the mixture with other syrups. This process eliminates many vitamins and necessary nutrients in natural honey, so my honey would be a product that is pure unpasteurised honey. I used LinkedIn and other platforms to research other companies in the same business and assessed how they were advertised and sold. I established a target market, used essential keywords to highlight the ethics and intention of my company and products for honey and tried to establish my own personal elements of the ideals of the company I would strive for.

 

If I pursued this as a real business venture, I would add social media platforms that highlight the products, their health benefits, the production process and post visually appealing photos of the products and related content or use an AI tool, DALL E 2, to produce creative imagery of the same theme. This is from assessing what is popular from other similar companies but also content that has higher engagement. 

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I would use Canvas to inspire the design of the logo and used Chat GBT to suggest some business name ideas for this particular shop.